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Three Reasons Mobile Changes Everything in Marketing
The research about mobile usage does not do mobile justice. Sure, 82% of executives have a smartphone. 49% of C-level executives search on a mobile device. Yes, mobile is pervasive, but numbers alone...
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Five Marketing Changes You Need to Make
If B2B marketing isn’t dead, it is changing very quickly. But the real change isn’t the marketing, it is how marketing has evolved in response to the evolving buyer. The biggest factor driving the...
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3 Questions For When Mobile is the First Screen
Mobile devices are expected to be the primary mode of internet access in the next three years. This is worth saying again: Your company’s digital experience will be primarily via mobile devices. The...
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Are Smartphones Making Us Stupid?
Smartphones always have a corner of our attention. When they beep, buzz or blink, we take notice. Walking down the sidewalk, on public transit, or while watching television, our smartphones are our...
View ArticleMobile Marketing in B2B: #B2Bchat at 8 PM EST on 9/22
We will be picking up the Mobile Marketing conversation this evening with a look at experiences in 2011, priorities for 2012 and how mobile is changing sales enablement. Here are the questions to start...
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10 Things You Need to Know About B2B Mobile Marketing
You see them everywhere, crossing streets, in meetings, at lunch and even driving. Busy professionals focused on their smartphone, nearly oblivious to everything else around them. These are the same...
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Why 2013 Is Not the Year of Mobile!
We see the predictions every year: This will be the year of mobile! Every year, the prediction falls short and every year the pundits dust it off and bring it back out. It isn’t because mobile adoption...
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The Mobile App Your Marketing Needs
According to Nielson, smartphone users spend 87% of their time with apps, and just 13% of time with the mobile web. Last quarter, 41% of Facebook’s revenue came from their mobile user base. What are...
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